Motoring Magazines and Newspapers set to profit from Internet

Publishers have seen newspaper and magazine sales tumble. Advertising revenue has shrunk. The Internet has stolen market share and customers. The rules of advertising have changed – with publishers set to make profit from the Internet with a new concept called Revenue Share Advertising (RSA).

RSA is a partnership programme where adverts appear in newspapers and magazines directing the reader to an online internet seller. The publication earns a percentage of the sales profit rather than charging the advertiser for space.

Mail order specialist, Carparts-direct.co.uk has launched the first RSA programme. The adverts have a website address that is unique to the publisher. The publisher has the same interest as Car Parts Direct, that is, to create sales through adverts, advertorials and promotions. Software on the Car Parts Direct website identifies all purchases made as a result of being directed from the individual publications. The publisher earns 10% on all orders placed online.

Mark Cornwall of Car Parts Direct said, “It’s a win-win partnership – it’s totally in the interest of the publisher to ensure advertisements appear in the best sections. I will work closely with the publisher to agree a strategy that will include free giveaways to readers to kick start their advertising programme.”

There are no costs to the publishers whatsoever – only income. The website is managed by Car Parts Direct and the domain name is supplied free to be used by the publisher. The Car Parts Direct RSA programme will be available to motoring publishers with a minimum print run of 500,000 across all titles in the publishing group. These are likely to include best selling motoring magazines as well as National and Regional Newspapers.

Publishers and advertising directors interested in joining the Car Parts Direct Revenue Share Advertising programme should contact Mark Cornwall at mark.cornwall@carparts-direct.co.uk or call 0871 918 2714.
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Notes to the person concerned: Publisher, Commercial Director or Advertising Director

To see a sample of the unique landing webpage your publications would direct to click here.

Newspapers and magazines will be provided with promotions and press release material (see sample) which can direct traffic to the Revenue Share Advertising page. Notification of all orders and commission earned are available online by secure login. Revenue is paid each month. After adverts appear in the various publications the publisher carries no responsibility whatsoever. To join the Car Parts Direct RSA programme email mark.cornwall@carparts-direct.co.uk or phone 0871 918 2714.