PEUGEOT RELEASES A NEW TYPE OF LION

For immediate release 8 August, 2008

PEUGEOT RELEASES A NEW TYPE OF LION

Clear standard to identify the greenest cars in the range
The Blue Lion standard is awarded to all models with:

CO₂ emissions that are lower than or equal to 130 g/km for vehicles that use fossil fuels
Manufactured in an ISO 14001 certificated manufacturing plant
Designed so that, at the end of its life, the vehicle is 95% recyclable (provide recycled materials and energy)

33 models with CO₂ emissions lower or equal to 120 g/km
50 models with CO₂ emissions lower or equal to 130 g/km
Blue Lion branded vehicles significantly reduce the costs of motoring

To assist customers in identifying the cleanest and most environmentally friendly vehicles in its model range, Peugeot has introduced the Blue Lion standard.

The standard will be awarded to all models which meet a list of set criteria:

CO₂ emissions that are lower than or equal to 130 g/km for vehicles that use fossil fuels
Manufactured in an ISO 14001 certificated production facility
Designed so that, at the end of its life, the vehicle is 95% recyclable (provide recycled materials and energy)

Choosing a Peugeot Blue Lion Car can also significantly reduce day-to-day running costs.

Not only does it bring down the environmental cost but, it also reduces on-going fuel and vehicle excise duty costs (Road Tax) by increasing the vehicle’s miles per gallon capabilities and ensuring many Blue Lion Cars fall into the lowest vehicle excise duty band.

Costs to enter the current London Congestion charge area could also be significantly reduced.

So with its 109 g/km Peugeot 107, the ultimate city runabout the Peugeot 1007, the best selling Peugeot car ever – the 206, the chic and stylish Peugeot 207 or the family friendly 308, Peugeot has a Blue Lion Car to meet the needs of many different potential customers.

Ends…

For more information, please contact Ian on 02476 884216, Jodie (02476 884212) or Kevin (02476 884215).

To obtain pricing & specification information, or high resolution downloadable images, please log onto the Peugeot press website: www.peugeotpress.co.uk (Newspress passwords apply).

55802/080808

Editor’s Notes

Key Peugeot Environmental Milestones

1980/1982	Launch of the VERA programme to work on environmentally friendly vehicles with the Energy-Saving Agency
1994	Launch of the first commercial vehicles to run on “vehicular” natural gas. The use of this fuel helps to reduce CO₂ emissions by 20% compared with a petrol engine
1995	Launch of the electric Peugeot 106. This “zero emission” vehicle was to become the most popular electric vehicle in Europe
1998	Peugeot launches its first common rail HDi diesel engines resulting in fuel consumption and CO₂ emissions being cut by 20% compared with an indirect injection diesel engine. The increased efficiency of the engine also reduces particulate emissions by 60% and other emissions by between 40 and 50%
1998	Peugeot launches a major ecological sponsorship project with the Amazon carbon sink. The aim is to study the link between reforestation, atmospheric carbon capture and climate control by means of a long term (40 year), large scale, live prototype. Two million trees were planted between 1999 and 2004
2000	Peugeot launches its first 120 g/km vehicle the Peugeot 206 HDi eco
2000	Peugeot launches the Peugeot 607 with the standard fitment of a diesel particulate emission filter (FAP), a world first The FAP unit helps to preserve air quality and Peugeot is the world leader in this technology with over 1.8 million cars already sold with FAP technology
2002	Introduction of Peugeot’s second generation HDi diesel technology. The 1.4 litre and 1.6 litre HDi diesel engines are characterised by their low fuel consumption and reduced CO₂ emissions of 20% compared to a diesel engine with a conventional injection system. 1.4 litre HDi in the 206 emits only 116 g/km, a reduction of 44 grams of CO₂ compared to the previous 1.9 litre diesel engine. A reduction of nearly five tones of CO₂ per engine over 100,000 km
2005	Launch of the electronically controlled manual gearbox (2-Tronic) helping to reduce further fuel consumption and greenhouse gasses by nearly 5% compared with a conventional manual gearbox
2006	A partnership with the BMW Group allows a new family of turbocharged petrol engine (THP) to be created. These new engines offer a reduction of between 10 and 15% in fuel consumption and CO₂ emissions
2007	Launch of the VTi engine range in co-operation with BMW. This conventional petrol engine range uses technology unequalled in its segment and compared to a conventional petrol engine, a reduction in fuel consumption as high as 30% when the engine is operating at low speed and 10% in the combined cycle