Embargo 00:01 1 April 2008
BMW’s Canine Repellent Alloy Protection
The latest innovation to stop foul play on the street
BMW has announced the first details of the new Canine Repellent Alloy Protection system. Designed to stop dogs fouling against the sparkling alloys of new BMW cars, the innovative Canine Repellent Alloy Protection system (C.R.A.P.) is the latest offering in the BMW EfficientDynamics programme.
Using the EfficientDynamics Brake Energy Regeneration system, energy that would normally have been lost during engine over-run and during braking is harnessed as Rim Impulse Power (R.I.P.) and stored for future use. Whenever a dog tries to relieve itself on the wheel of a suitably-equipped BMW, a small and relatively painless electric shock is immediately administered to the animal, thus deterring it from future fouling.
Dr Hans Zoff, Head of Automotive Security from BMW AG, said; “Research shows that most BMW customers like to keep their cars clean and dog fouling is a constant irritant. Not only does the Canine Repellent Alloy Protection system support this aim, but it does so using energy created through the EfficientDynamics programme. Beauty through engineering perfection – our philosophy in a wheel nut.”
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Editor’s note: The Canine Repellent Alloy Protection advert in the national media on 1 April 2008 is the latest in a long-running tradition of BMW April Fools adverts designed to extol the benefits of spurious technologies.
For further information please contact:
Duncan Forrester BMW Media Relations Manager
Tel: 01344 480855 Email: Duncan.Forrester@bmw.co.uk
Gavin Ward BMW Media Relations Executive
Tel: 01344 480829 Email: Gavin.Ward@bmw.co.uk
Mark Harrison Corporate Communications Manager
Tel: 01344 480113 Email: Mark.Harrison@bmw.co.uk
Chris Willows Corporate Communications Director
Tel: 01344 480109 Email: Chris.Willows@bmw.co.uk
Press office fax: 01344 480306
Media website: www.press.bmwgroup.com
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