FOR IMMEDIATE RELEASE
1 May 2008

CIVIC HYBRID GOES SKY HIGH WITH BA

Honda (UK) has sealed a major corporate deal to supply over 100 Civic Hybrids to British Airways, representing one of the largest hybrid fleet contracts in the UK.

The low-emission Civic Hybrids will make up nearly half of BA’s total company car fleet, and after delivery this summer, will be used by the airline’s sales force, helping to cut each driver’s CO₂ emissions by one tonne per year*.

BA selected Honda’s hybrid following a rigorous tendering process, during which the short-listed manufacturers were asked to submit a proposal taking into account the carbon emissions throughout the car’s life cycle, from production and delivery, to its use and disposal.

“The scale of this contract with BA is a ringing endorsement for the Civic Hybrid and its excellent environmental credentials,” said John Kingston, Environment Manager, Honda (UK). “It reinforces Honda’s approach to delivering products with the highest environmental performance and manufacturing plants with the lowest environmental impact.”¹

“It also demonstrates the thorough approach that more companies are now taking to evaluate the true environmental credentials of its suppliers,” he added.

Total sales of Honda’s Civic Hybrid trebled last year, and already in 2008, corporate sales are up 295 per cent (537 units), compared to the same period in 2007, demonstrating the corporate sector’s increasing demand for cleaner vehicles.

“Environmental performance was the key consideration in British Airways’ decision to invest in the new fleet,” said Gary Meades, Environmental Manager, British Airways. “The hybrid technology not only meets the highest environmental targets for vehicle emissions but will also deliver greater fuel efficiency.”

The Honda Civic Hybrid has a fuel consumption of 61.4mpg and with CO₂ emissions of 109g/km, company car drivers fall into the lowest BIK (Benefit In Kind) tax bracket of 10 per cent. It is also exempt from the London Congestion Charge.

As the minimum requirement, British Airways set a threshold of 120g/km of CO₂ emissions, in order to meet the new band B for road tax.  The Civic Hybrid was also selected because its benefits will outlive the lease life and will be passed onto other drivers when the vehicle is re-sold.

- Ends -

Notes to Editors:

1 The Suzuka factory in Japan, where the Civic Hybrid is manufactured, already operates with zero waste to landfill.

The BA contract represents Honda’s largest Civic Hybrid deal, and is one of the largest hybrid deals in the UK. Honda’s second largest Civic Hybrid contract, with IKEA, was agreed in June 2007.

* BA and Masterlease calculate that switching from the old fleet vehicles to Civic Hybrids immediately will mean that each driver will cut their emissions from three to two tonnes of C02 per year.

Civic Hybrid technology
Honda’s advanced hybrid technology debuted in 1999 on the Honda Insight.  The car uses a system called Integrated Motor Assist (IMA) that combines a petrol engine with an electric motor. 

The motor assists the engine by giving it a boost during acceleration to improve fuel efficiency.  The battery powering the motor is then re-charged with energy generated during deceleration and braking.

The result is a car that behaves like a petrol-engine car in terms of performance, emits less CO₂ and particulates than an equivalent diesel and delivers greater fuel efficiency.

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Images and other Honda press material can be downloaded from the Honda (UK)
media web site at www.hondauk-media.co.uk or www.newspress.co.uk

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