2011 CATALOGUE SUPPORTS STRONG UK AFTERMARKET SALES

For Release:                                                                                                                      Issued: 18.10.2010

The new 2011 catalogue for Victor Reinz gaskets and sealing products is now available from MAHLE Aftermarket Ltd, the exclusive distributor for the UK and Ireland.

In less than four years since launch in the UK, the premium quality Reinz brand has become one of the leading suppliers to the aftermarket with a range now extended to 14,000 references.

The just published catalogue contains 680 new product references for car and heavy duty commercial applications, in a revised easier to read format, which also includes the full range of Reinz liquid sealing products.

Key new engine gasket references cover Peugeot/Citroen ET3J4, Vauxhall/Opel K10B/K12B (Agila) from 2008, Volkswagen Golf TFSi and TDi 170 bhp from 2006, Audi R8, Fiat/Alfa-Romeo 1.4 TFSi for Mito and Punto, Land Rover Freelander2  3.2 , and Vauxhall/Opel A20DTH (Insignia 2.0 TD) from 2008.

MAHLE Aftermarket attributes the rapid growth in Reinz sales in the UK and Ireland to a significant shift by parts distributors towards premium brand products with a strong OE pedigree, influenced by a market trend towards use of multi-layer steel gaskets for cylinder heads.

“The sophistication of modern steel gaskets is transforming a previously simple service product into a high value item,” says MAHLE Aftermarket Engine Components National Sales Manager Paul Grosvenor, “with the potential for very good margins for factors”.

Greater demand has also been generated in both the franchised dealer and independent service sector for repair sealant to match OEM usage of liquid sealant on original engine build.

Supported by its extensive central warehouse facility in the West Midlands, MAHLE Aftermarket has capitalised on these developments with the Victor Reinz “two product” strategy – offering the highest specification product for both hardening and non-hardening applications. This greatly simplifies product selection for use in workshops and stocking by motor factors.  

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A new Victor Reinz product adds further support to the growth experienced by the company in liquid sealant sales. Reinz Remove is specifically designed to deal with the residue left behind by previous applications of liquid sealant on gaskets.

MAHLE Aftermarket provides full technical support for Victor Reinz products in the aftermarket at its state of the art training facility at Bilston, near Wolverhampton.

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PICTURE EDITORS:Please contact rm.communications@blueyonder.co.uk for a high res image of the Victor Reinz 2011 product catalogue.

FOR FURTHER INFORMATION contact: Roger Mercer at RM Communications on 020 8652 7392 or rm.communications@blueyonder.co.uk or visit the MAHLE media archive at www.newspress.co.uk

MAHLE Aftermarket Ltd, Springvale Business Park, Springvale Avenue, Bilston, WV14 0QL

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Wednesbury
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T: 020 8652 7392
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PR Contacts

Roger Mercer, PR Consultant
T: 020 8661 5883 M: 07710 033684

E: rm.communications@blueyonder.co.uk
Daren Mottershead, Sales & Marketing Manager
T: 0870 157 3226 M: 07801 900367

E: daren.mottershead@gb.mahle.com
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