Londoners get turned on to electric cars with free taxi rides in the Nissan LEAF
- Free taxi rides by Nissan LEAF in exchange for a Tweet
- To grab a free ride add ‘#6XCHEAPER’ to your weekend Tweets
- An EV is six times cheaper to fuel than an ordinary car
- Activity part of Nissan’s mass digital campaign – ‘The Big Turn On’
LONDON (21 June 2012) – Professional taxi drivers will be swapping their current cars for Nissan LEAF electric cars this coming weekend. A fleet of zero-emission Nissan LEAFs will be driving around London on the 23rd and 24th June, offering free ‘taxi’ rides. To grab a ride, all a prospective passenger has to do is send a Tweet that incorporates the hashtag ‘#6XCHEAPER’ and their chosen destination. Nissan is also using the activity to gather consumer feedback on a potential taxi of the future.
The use of Twitter is an integral part of Nissan’s ambitious campaign, ‘The Big Turn On’, which is spreading the EV message via social media channels and aimed to get one million consumers switched onto electric driving, in just 100 days. The 1 million ‘turn ons’ target was achieved on the 20th June, 18 days ahead of the original target.
The ‘#6XCHEAPER’ tag emphasises that fuelling an electric vehicle is six times cheaper than a similar sized petrol car. Using off-peak electricity, Nissan estimates it costs just 1.75* pence in fuel to travel one mile in a Nissan LEAF, but more than 10 pence per mile in a conventional car.
A trip from central London to Heathrow Airport, for example, would cost the Nissan LEAF driver a mere 28 pence in electricity whereas the driver of a petrol-powered car would be forking out £1.68 in fuel. A trip to Oxford – at approximately 60 miles, well within the car’s range – would cost the Nissan LEAF driver less than £1 in fuel, but would cost the driver of a conventional car almost £6.
Electric vehicles enjoy even more savings. Because it produces zero emissions, Nissan LEAF is exempt from London’s congestion charge and attracts no annual vehicle excise duty, helping financially squeezed motorists as much as possible.
“This is part of a campaign designed to get people to turn on to 100% electric driving by busting many of the myths and highlighting the many benefits of electric cars, including incredibly low fuel costs.
By offering free taxi rides, we aim to show hundreds of people just how practical and affordable the Nissan LEAF is to run. As each journey costs us so little, we’re not charging passengers - there’s no point quibbling over a few pence.” said Jim Wright, Managing Director of Nissan GB.
The fleet of Nissan LEAF EVs will be based at their very own ‘taxi rank’ at the Truman Brewery, near Liverpool St Station and will be giving free rides to destinations across London. That means as far west as Turnham Green or to the O2 Arena in the east. The Nissan LEAF cabs will go south of the river as far as Clapham and as far north as Hampstead. They will be operating from 10am to 6pm on both Saturday and Sunday and driven by professional drivers from car service operator, Climate Cars.
All Tweets sent with the ‘#6XCHEAPER’ hashtag will be monitored and winners of the free rides chosen at random to avoid queues. Each journey will be logged and passengers shown just how much they would save in fuel costs by going electric.
For more information:
*To join in The Big Turn On, point your mouse to: www.nissan.co.uk/thebigturnon
For further information on the Nissan LEAF please visit www.nissan.co.uk/leaf or follow us at @nissanleafuk on Twitter and NissanLEAFUK on Facebook
FOR FURTHER INFORMATION OR IMAGES GO TO http://www.nissanpress.co.uk/ OR CONTACT:
Notes to editors:
*Based on a national average of British Gas Economy 7 rates as at 12 January 2012, assuming 7 hours of charging overnight at the night rate and 1 hour in the daytime charged at the Tier-2 daytime rate. A 109 mile charge range, 95% charging efficiency.
About The Big Turn On:
The Big Turn On is a 100 day campaign to demonstrate the benefits of electric vehicles, and to bust the myths that surround, them through online influencers, owners, and celebrities. The influencers compete to turn the most people on to electric driving for their city, and the top influencer in each country can win a Nissan LEAF. The most turned on city after the 100 days will win 30 Nissan-designed Quick Chargers, capable of replenishing a Nissan LEAF battery to 80% charge in 30 minutes or less. The campaign is based online with outlets on Youtube, Facebook and the online hub at www.the-big-turn-on.com
About the Nissan LEAF:
The Nissan LEAF was the first mass produced EV winning the European, World and Japanese car of the year 2011. More than 32,000 units have been sold globally since its introduction in December 2010, making Nissan LEAF the world’s biggest selling electric vehicle. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h. The electric motor is powered by a Nissan-developed laminated lithium-ion battery with an output of more than 90 kW. Recharging from empty to 100% takes eight hours with a normal charger and just 30 minutes from empty to 80% using a quick charger in optimal conditions. Nissan LEAF has been awarded five stars in the tough Euro NCAP tests, making it one of the safest cars on the road. Nissan LEAF comes fully equipped with air conditioning, satellite navigation, rear-view parking camera. European production of the Nissan LEAF will start at Sunderland in early 2013.
About Nissan in Europe:
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 528,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Japanese brand in Europe.
About Nissan in the UK
- Nissan Sunderland Plant manufactures the Nissan Qashqai, the Nissan Note and the Nissan Juke and will manufacture the 100% electric Nissan LEAF from 2013
- Production of lithium-ion batteries for electric vehicles begins this year
- Total plant volume since 1986 stands at more than 6.4 million units with 80 per cent of production exported to 97 markets worldwide
- Total investment made and announced since then is £3.3 billion
- 480,485 units were produced at Sunderland plant in 2011
- Sunderland Plant currently employs 5,400 people
- Nissan's European Design Centre is located in Paddington, London and employs around 50 people
- Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 500 people