Images are for editorial use only, and not for promotional purposes.

Sitting in the middle seat has long been considered as pulling the short straw; siblings and family members pin you in on both sides, you’re robbed of a window seat and there’s limited leg room.

However, new research conducted for the ŠKODA Octavia, shows that being a middle seat child may well set you up for success in later life, particularly in business.

The study of over 1,000 Brits with two or more siblings shows that 90 per cent of people in ‘director’ level positions sat in the middle, while nearly three quarters (72 per cent) of business owners and over three fifths (62 per cent) of senior managers also found themselves between brothers and sisters when on the road.

These developments may well be to do with the personality traits that middle seat kids develop. ŠKODA's Octavia research shows that 44 per cent of them are now described as easy going, while reasonable (28 per cent), patient (25 per cent), level headed (21 per cent) and adaptable (21 per cent) also score highly. Four fifths (80 per cent) of middle seat kids attribute their work-life success to their childhood car position.

Consultant child psychologist and mother to three children, Laverne Antrobus, comments: “This research by ŠKODA into family car journeys is really interesting; cars are a unique environment and a lot can be revealed when everyone is sitting together in a confined space. It’s fascinating to see how a seating position in the back of the car, often over many years, can directly reflect or influence our personalities. Whether middle seat children were made to sit there or not they seem to develop positive traits which prove to be of real value to them as adults, and often, interestingly, in their careers.”

Although avoiding the least popular seating position was the source of arguments for 43 per cent of families, over two-thirds (66 per cent) of middle seat children actually enjoyed their lot. Moreover, one in ten respondents remains in their allocated position to this day during family road trips.

Alasdair Stewart, head of brand at ŠKODA UK, comments: “As thousands of families take to the roads this bank holiday weekend, we were keen to shine a spotlight on the millions of family interactions that happen in the ŠKODA Octavia every day across the UK. It’s been fascinating to see how in-car dynamics such as seating positions can impact on us as people.”

The ŠKODA Octavia is not just your everyday family car. It was named What Car? Family Car of the Year in 2015.The ŠKODA Octavia is available from £16,525 OTR for a ŠKODA Octavia Hatch.


For further information and supporting imagery please contact:

Nathan Nye
020 7010 0856

Switchboard: 020 7010 080

Notes to editors

A survey was conducted by Censuswide between 8-9th April 2015. The sample was of 1,002 UK based adults who had been on a family car journey with a middle seat at the back as a child.


  • is one of the longest-established vehicle production companies in the world. Since 1895, the Czech headquarters in Mladá Boleslav has seen the production firstly of bicycles and then motorbikes and cars.
  • currently has seven passenger car models: Citigo, Fabia, Roomster, Rapid, Octavia, Yeti and Superb.
  • delivered over one million vehicles to customers worldwide in 2014.
  • has belonged to Volkswagen since 1991. The VW Group is one of the most successful automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles, as well as components, engines and gear transmissions.
  • operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
  • employs over 25,800 people globally and is active in more than 100 markets.

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Photos (2)

Being a ‘middle seat child’ can spell success in later life

Being a ‘middle seat child’ can spell success in later life

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