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Solihull, UK – 11th October 2016 – Land Rover Classic has opened its doors to the new Reborn Tour giving visitors the chance to experience the restoration of an early Land Rover live at the brand’s bespoke workshop and facility at Solihull – the ‘Home of the Legend’.

The Reborn Tour and Driving Experience begins with refreshments and welcome from an experienced and knowledgeable Land Rover tour guide. With the scene set, visitors are granted exclusive access to the newly updated Jaguar Land Rover Classic workshop at Solihull where the exquisite Series I Reborn fully restored project continues under the expert team from Jaguar Land Rover Classic.

Visitors also gain access into the newly upgraded facility to admire the full capability of the Classic Workshop where skilled technicians carefully restore cherished Land Rovers to their former glory.

Those attending the Reborn Tour will gain a unique and fascinating insight into Jaguar Land Rover’s history at the plant, plus 1940s production techniques and the many fascinating stories of the 1948 Series I to the recent Defender.

Last year over 10,000 visitors saw the final year of Defender production as part of the Defender Celebration Tour and now this stunning exhibit has been relocated alongside the Classic Workshop at Solihull for visitors to see and experience.

Following the workshop tour, guests have the opportunity to experience a piece of history for themselves by getting behind the wheel of a Defender with a trained and experienced instructor. The unforgettable experience will allow you to put the British automotive icon through its paces on the legendary off-road tracks at Land Rover Experience Solihull – Home of the Legend.

The Reborn programme sees Land Rover Classic’s expert team draw on decades-worth of experience to hand-pick Series I chassis from the brand’s global network. Each model undergoes a complete restoration according to original 1948 factory specification and using Land Rover Classic Parts to preserve full authenticity. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic’s experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover’s new Classic workshop located within the original Defender production centre at Solihull. Each classic comes with a 12-month warranty – and a lifetime of history.

Jaguar Land Rover Classic forms part of the business’s Special Operations division. The division’s aim is to nurture the passion for the brand through its owners and the provision of the very best cars, service and maintenance, original parts and unforgettable experiences for owners of classic Jaguars and Land Rovers.

For further information and to reserve a space today, visit:


For further information log onto or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064

Rebecca Wright
Press Officer, Land Rover UK
M: 07469 025 162

Editors’ Note:

  • Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport, and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in 180 global markets.

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PR Contacts
Ken McConomy, Head of UK PR, Jaguar Land Rover
Jessica Jay, Events Press Officer, Jaguar Land Rover UK
M: 07469 021 135
Lindsey Dipple, UK Press Fleet Coordinator
T: 02476 564152 M: 07764 386445
Lydia Bates, UK Press Officer

Photos (5)

Land Rover Classic opens doors to new Reborn Tour and Driving Experience

Land Rover Classic opens doors to new Reborn Tour and Driving Experience

Land Rover Classic opens doors to new Reborn Tour and Driving Experience

Land Rover Classic opens doors to new Reborn Tour and Driving Experience

Land Rover Classic opens doors to new Reborn Tour and Driving Experience

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