Images are for editorial use only, and not for promotional purposes.
  • Land Rover produces the only approved Defender book
  • Painstakingly researched Icon book celebrates Series and Defender Land Rovers
  • Announcement comes 69 years to the day since the world debut of the original Land Rover at the Amsterdam Motor Show on 30 April 1948
  • High-quality hardback volume features previously unseen images, exclusive interviews and freshly commissioned artwork to chart the definitive official history of the iconic 4x4
  • Foreword by world-famous Land Rover customer and The Grand Tour presenter Richard Hammond
  • Customers can register interest in the book here:
  • The definitive story of Series and Defender models will be available in hardback in July priced at £50 (RRP) 

Whitley, UK, 30 April 2017: On this day 69 years ago a legend was born as the first Land Rover was revealed to the world at the Amsterdam Motor Show. Over the next seven decades the rugged 4x4 visited all corners of the world as it wrote its name into automotive folklore.

As Land Rover begins the countdown towards its 70th anniversary celebrations on 30 April 2018, the perfect gift for Defender lovers across the globe has been announced. Icon is the definitive official book celebrating Series and Defender models. It hits the shelves in July. 

The carefully curated and beautifully produced hardback charts the legendary expeditions, humanitarian projects and adventures undertaken by these incredible machines and the people who brought them to life. 

The collector’s item will be available online and at selected showrooms and Experience Centres. 

It features carefully chosen archive images, vivid first-hand accounts and exclusive interviews with the people behind the most recognisable 4x4 on the planet, including production line employees, significant customers and company executives. The team responsible for the next generation Defender, Chief Design Officer Gerry McGovern and Executive Director – Product Engineering, Nick Rogers, also share their thoughts on what makes Defender so special. 

Series and Defender models have been a popular choice for politicians, celebrities and even Royalty over the last 69 years, so well-known contributors also share their experiences. The foreword is provided by world famous Land Rover customer and The Grand Tour presenter Richard Hammond, while adventurer and broadcaster Bear Grylls, fashion legend Ralph Lauren and Rugby World Cup winner and former South Africa captain John Smit are just a few of the other famous names to grace the pages.

Icon stretches over 10 chapters and more than 200 pages and captures the essence of the Series and Defender models through the vehicles themselves and the people who have loved, driven and relied upon them over the last 69 years. 

Copies will be available online at the official Land Rover shop and customers can register to be among the first to take delivery of Icon


For further information log onto or contact: 

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064

About Land Rover:

  • Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

Follow us on Twitter and Instagram: @LandRoverUKPR

Log in for more details

Click here to Login | Click here to Register
Abbey Road
PR Contacts
Ken McConomy, Head of UK PR
Kim Palmer, Public Relations Manager
M: 07795 666 169 Follow @kimmyp1981 on Twitter
Tracey Tompsett, Senior Press Officer
M: 07469 032 064 Follow @TraceyLandRover on Twitter
Lydia Bates, UK Press Officer
Looking for more releases from Land Rover UK? Click here