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  • Jaguar Land Rover Classic has launched a new Classic Drive experience at Eastnor Castle, allowing the public to drive Jaguar and Land Rover legends on and off-road
  • From Series I to Range Rover Classic customers can drive along the hallowed tracks where all modern Land Rovers are tested today
  • Guests are also invited to drive some of the most important historic Jaguars ever on the Eastnor Estate, including E-type Series 1, XK150 and Mk2
  • The Jaguar Land Rover Classic Drive experience at Eastnor is available to book now for £495 per driver at:

(Eastnor Castle, UK – 3 October 2017) Jaguar Land Rover Classic has launched a brand new Classic Drive event at Eastnor Castle, allowing guests to experience the terrain where Land Rover honed many of its legendary all-terrain vehicles, and to get behind the wheel of some of the most beautiful Jaguars ever made.

Based at the spectacular 5000-acre Eastnor Castle estate in Herefordshire, the new Classic Drive experience will see visitors tackling Eastnor’s thick mud and challenging slopes in some of the vehicles that helped establish the Land Rover legend. The Land Rover story began with the Series I in 1948, a spartan but unstoppable four-wheel-drive vehicle originally designed for farm and industrial use. This Classic Drive experience offers guests a rare insight into where Land Rover’s off-road DNA was developed from the early 1960s by getting them behind the wheel of an early Series I.

Such was the popularity and capability of the Series I that its design and philosophy ran right through to the Land Rover Defender, which continued in production until 2016 and its legend will continue again in the future. Before the Defender arrived, Land Rover continuously developed its ‘Series’ models. The Series III, introduced in 1971, offered refinements on Land Rover’s go-anywhere formula. With nearly 500,000 Series IIIs sold, it was the car that really took Land Rover to the world, and Classic Drive guests will have the opportunity to experience a Series III for themselves.

In 1970, Land Rover launched the Range Rover, delivering the same off-road ability as the more rugged Series models, but with more of an emphasis on luxury and comfort. It marked the beginning of the Range Rover brand, which has since become one of the most recognisable and respected luxury off-road badges in the world. Now going by the name Range Rover Classic, this first-generation model is available for all Jaguar Land Rover Classic Drive guests to tackle Eastnor Castle’s challenging off-road tracks.

Once guests are finished testing some of Land Rover’s most iconic vehicles on the Eastnor estate, they’ll be able to take the wheel of a select few genuine Jaguar legends. From the late ‘50s is the XK150, the last in the line of XK sports car legends of their time, which began with the XK120 in 1948. When it came time for the XK150 to be replaced, in 1961 Jaguar delivered the legendary E-type, which was hailed as one of the most beautiful cars of its time. Visitors will have the chance to try both a Series 1 E-type and the later Series 3 E-type of the 1970s.

But Jaguar’s reputation for ‘grace, pace and space’ wasn’t just built on sports cars; it also had a number of famous saloon models, including the Mk2. Stylish, luxurious, and fun to drive, the Mk2 found fans among racing drivers, the police force and even in the television adaptation of Inspector Morse. Customers will also be treated to a drive in the Mk2 during the day.

Tim Hannig, Director, Jaguar Land Rover Classic, said:“Jaguar and Land Rover have created some of the most beautiful and iconic British cars ever. While their DNA lives on in our modern line-up, we want people to experience where the story developed. Equally, the Eastnor estate has played a huge part in shaping our business, so to be able to bring a selection of our legends together in such a significant location is a real privilege. It’ll be a trip back in time and an experience that only Jaguar Land Rover’s incredible heritage can offer.”

The Jaguar Land Rover Classic Drive Experience at Eastnor is available for bookings now, priced at £495 per driver. Bookings can be made by phone on 0333 733 3003 or online here:


About Jaguar Land Rover Classic

Jaguar Land Rover Classic is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide.

Our rapidly growing team of highly-skilled engineers, graduates and apprentices at the Jaguar Land Rover Classic Works facility in Coventry specialises in outstanding Reborn restorations for both brands, and building exclusive New Original continuation cars, such as the Jaguar Lightweight E-type and XKSS.

All enquiries from prospective Jaguar Land Rover Classic customers should be directed to: or / +44 (0) 203 601 1255

For more information, visit our media website:

To follow Jaguar Land Rover on social media please visit:

Twitter: @Jaguar_UKPR @LandRoverUKPR
Instagram: @JaguarUKPR @LandRoverUKPR

Contact details:

Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169

Adam Calland
Public Relations Manager, Jaguar UK
M: 07341 735 933

Tracey Tompsett
Senior Press Officer, Land Rover UK
M: 07469 032 064

Conrad Allum
Senior Press Officer, Jaguar UK
M: 07468 715 346

Mike Goodbun
Global PR Manager, Jaguar Land Rover Special Operations
M: 07387 235225

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PR Contacts
Ken McConomy, Head of UK PR, Jaguar Land Rover
Jessica Jay, Events Press Officer, Jaguar Land Rover UK
M: 07469 021 135
Lindsey Dipple, UK Press Fleet Coordinator
T: 02476 564152 M: 07764 386445
Lydia Bates, UK Press Officer

Photos (8)

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

Jaguar Land Rover new Classic Drive Experience at Eastnor

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