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The Road Safety Trust today announced the appointment of Sally Lines OBE as its new chief executive. Sally takes up the post on 14 May and will replace Robert Gifford, who completes his three-year tenure as chief executive on 31 May.

Sally comes to the Trust with extensive and varied experience in the charity and social enterprise sector. She initiated and implemented a raft of strategic, operational and governance changes during her four-year term as chief executive of The Grange Centre for People with Disabilities (2013 to 2017). As chief executive of Social Firms UK (2004 to 2011) she provided specialist development expertise to help grow the Social Firm sector and improve the quality and sustainability of the businesses.

She was awarded an OBE in 2012 for her services to equality in the labour market.

Commenting on the appointment, the Road Safety Trust’ Chair, Chief Constable of West Mercia Police Anthony Bangham, said Sally’s track record in strategic leadership and her commitment to good governance would be of great value to the Road Safety Trust.

“Sally is an outstanding and inspiring leader who has shown drive and commitment in her roles so far. She brings an impressive combination of relevant experience and is a brilliant and inspiring communicator. I believe she is perfectly placed to build on the excellent foundations laid by Rob Gifford over the past three years, and to increase the reach, impact and efficiency of the initiatives the Road Safety Trust supports,” he said.

Sally said she was relishing the opportunity to bring her energy and experience to the work of the Road Safety Trust. “I look forward to working with trustees, executives and stakeholders at all levels to maximise the impact of the Trust’s work and to make a real difference to our society,” she said. “I am also totally committed to the importance of good governance.”

For more details about the Road Safety Trust, please visit

Notes for editors
The Trust is a registered charity. It is governed by a board of 11 trustees, who are allowed to serve for a maximum of two terms (each up to three years in length).

Of these 11 trustees, one will always be the National Police Chiefs’ Council Roads Policing lead. This is because the 43 members of the Trust are the police forces of England, Wales and Northern Ireland. Another trustee is nominated by the Association of Police and Crime Commissioners.

The other trustees have been brought together to represent the research community, local authorities and the private sector. They are all specialists in governance.

Because the Road Safety Trust is a charity, it quite rightly has a level of public accountability and scrutiny. It is also obliged to publish annual accounts. Furthermore, trustees themselves have the legal responsibility to ensure the Trust is meeting its charitable objectives, which are:

  • to fund road safety research and practical interventions
  • to reduce death and injury on the roads,
  • to disseminate the findings of the projects it supports

Media enquiries to James Luckhurst (, 07770 608153)

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Sally Lines, the new chief executive of the Road Safety Trust

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