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  • New research reveals consumers believe ‘green’ cars are too expensive
  • Automotive technologies from Bosch could save motorist money and be environmentally friendly

Research released today by automotive, consumer goods and industrial company Bosch, has revealed that despite 69% of drivers claiming to do their best for the environment, only 5% of motorists buying a new car would be influenced by a car’s ‘green’ credentials.

The ‘Bosch: Driving Green Britain’ study of over 1000 car buyers painted a picture of the nation’s motorists by region. Based on 2010 new car sales to date, Cornish motorists bought the cleanest cars with average CO2 emissions of 138g/km, while Oxfordshire motorists bought the most polluting cars with a figure of 168g/km. (See attached map for top 10 and bottom 10 counties.)

When asked to rank what was the main influence behind their purchase decision, 63% of motorists surveyed said that price was the most important factor, closely followed by vehicle size (at 56%).  Design, style, brand and safety all rated ahead of a car’s environmental considerations.

Speaking about the research results, Peter Fouquet, President of Bosch in the UK, explained that consumer attitudes provide a real challenge for companies to make the required investment in delivering automotive technologies that have increased green credentials without making an additional cost for the motorist to bear.

“Bosch is committed to helping motorists reduce carbon emissions and fuel consumption through developing innovative and environmentally friendly products. Bosch offers automotive solutions that are clean and economical. Our engineers are working to reduce the fuel consumption of petrol and diesel engines by up to one third through downsizing, high-pressure fuel injection and advanced turbo charging. ”

The research of over 1,000 participants highlighted that almost 80% of motorists surveyed drove less than 20 miles per day, whilst 48% drove between 11 to 20 miles per day and 30% drove less than 10 miles per day.

Bosch believes that vehicles employing technologies such as start/stop can save up to 8% of fuel and CO2 emissions in city traffic, compared to a vehicle without this system. Start/stop technology is an intelligent combination of engine, brake, and battery management, which stops the engine when the vehicle is at a standstill in traffic or at a red light. By 2015, one in five cars sold is expected to be equipped with this technology.

The survey also revealed gender and age differences, pointing out how women are more likely to consider environmental aspects when choosing a car and men perceiving electric cars to be more environmentally friendly than hybrids. Interestingly, 18 to 24 year olds would be more likely to drive a hybrid car than any other age group. 

Commenting further, Peter Fouquet said, “It is not surprising to see younger generations preferring the newer technologies. We are proud to have joined forces with vehicle manufacturers in a series of projects focusing on hybrid drives, combining an internal-combustion engine and an electric motor. Since 2008, we have also been working with Samsung to develop lithium-ion batteries for cars. This is vital technology for the electric vehicles of the future.”

Bosch has always had a reputation for high quality products and services, investing over 9% (3.6 billion euros in 2009) of its turnover into research and development, of which 45% is dedicated to technologies that help protect the environment and conserve resources.

For more information on how you can reduce your carbon emissions, visit our website : www.bosch.co.uk


Contact person for press enquiries :

Susan Shrosbree
Press and Communications Manager
Phone : 01895 83 8545
Email : susan.shrosbree@uk.bosch.com

Notes to Editors:

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.  Additional information can be accessed at www.bosch.com

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Rianne Ojeh, Press and Communications Manager
T: 01895 878155
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